For União's centennial-plus-decade celebration, my campaign harnessed the emotive essence of culinary nostalgia. The concept "110 years transforming your days" was the campaign's heartbeat, showcasing how União has sweetened Brazilian lives through the magic of cooking. Across five heartfelt commercials, we illustrated the brand's journey with its array of products, from granulated sweetness to specialty sugars, intertwining personal tales with União’s presence in every cherished recipe, affirming its place in the fabric of culinary memories
