Leading the international campaign for Elanco's Adtab, I crafted a narrative around the theme "Easy to love. Easy to protect." This catchy slogan underscored the simplicity and affection inherent in caring for our pets. Adtab, a chewable tablet providing a month-long fortress against fleas and ticks for both cats and dogs, was positioned as the go-to choice for pet owners seeking hassle-free, long-lasting protection. The campaign resonated globally, striking a chord with the universal desire to keep our beloved pets safe and happy.
