In a campaign that's as innovative as it is cheeky, I orchestrated the transformation of Brazilian icon Gretchen into a ChatBot that claps back at prejudiced comments with wit and heart. Aligning with ENO’s message "no heartburn will stop us," we amplified Gretchen's voice in a series of engaging films, including one where she declares, "2021 can't go on like this." She empowers viewers to always have a snappy comeback ready, just like ENO soothes heartburn. This campaign was more than fun—it was a cultural statement, resonating deeply in a time of needed solidarity and strength.