During my tenure at David agency, I conceptualized an innovative campaign that brought a fresh twist to Carnival's exuberance. The idea was to transform Burger King's iconic crowns into more than mere symbols—they became canvases for carnival costumes. This creative pivot turned the crowns into must-have accessories, inviting everyone to immerse themselves in São Paulo's 'bloquinhos' with unparalleled enthusiasm. Through this campaign, Burger King transcended its role as a food purveyor to become a trendsetter at the heart of the festivities, intertwining their brand with the vibrant tapestry of Carnival joy.
